Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41B2F4
RGB
65, 178, 244
HSL
202, 89%, 61%
HSB
202, 73%, 96%
CMYK
73, 27, 0, 4
LAB
68, -16, -43
LCH
68, 46, 249
OKLCH
0.73, 0.14, 239
XYZ
34, 39, 91
LUV
68, -40, -66
HWB
202, 25%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.