Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41B9FF
RGB
65, 185, 255
HSL
202, 100%, 63%
HSB
202, 75%, 100%
CMYK
75, 27, 0, 0
LAB
71, -17, -45
LCH
71, 48, 249
OKLCH
0.75, 0.15, 239
XYZ
38, 43, 101
LUV
71, -42, -70
HWB
202, 25%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.