Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41BAE8
RGB
65, 186, 232
HSL
197, 78%, 58%
HSB
197, 72%, 91%
CMYK
72, 20, 0, 9
LAB
70, -23, -33
LCH
70, 41, 235
OKLCH
0.74, 0.12, 228
XYZ
34, 42, 83
LUV
70, -44, -49
HWB
197, 25%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.