Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
42014E
RGB
66, 1, 78
HSL
291, 97%, 15%
HSB
291, 99%, 31%
CMYK
15, 99, 0, 69
LAB
14, 37, -30
LCH
14, 47, 321
OKLCH
0.28, 0.13, 320
XYZ
4, 2, 7
LUV
14, 15, -30
HWB
291, 0%, 69%
Pantone
2685 C
Harmonies
Shades & tints
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