Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
420F08
RGB
66, 15, 8
HSL
7, 78%, 15%
HSB
7, 88%, 26%
CMYK
0, 77, 88, 74
LAB
13, 25, 17
LCH
13, 30, 34
OKLCH
0.26, 0.08, 31
XYZ
2, 2, 0
LUV
13, 30, 8
HWB
7, 3%, 74%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
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