Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
421107
RGB
66, 17, 7
HSL
10, 81%, 14%
HSB
10, 89%, 26%
CMYK
0, 74, 89, 74
LAB
13, 24, 18
LCH
13, 30, 37
OKLCH
0.26, 0.08, 34
XYZ
2, 2, 0
LUV
13, 29, 9
HWB
10, 3%, 74%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.