Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
421300
RGB
66, 19, 0
HSL
17, 100%, 13%
HSB
17, 100%, 26%
CMYK
0, 71, 100, 74
LAB
14, 22, 21
LCH
14, 31, 43
OKLCH
0.26, 0.08, 42
XYZ
2, 2, 0
LUV
14, 29, 12
HWB
17, 0%, 74%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.