Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
421508
RGB
66, 21, 8
HSL
13, 78%, 15%
HSB
13, 88%, 26%
CMYK
0, 68, 88, 74
LAB
14, 22, 18
LCH
14, 28, 40
OKLCH
0.27, 0.07, 37
XYZ
3, 2, 0
LUV
14, 27, 10
HWB
13, 3%, 74%
Pantone
478 C
Harmonies
Shades & tints
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