Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
421A06
RGB
66, 26, 6
HSL
20, 83%, 14%
HSB
20, 91%, 26%
CMYK
0, 61, 91, 74
LAB
15, 19, 21
LCH
15, 28, 48
OKLCH
0.27, 0.07, 45
XYZ
3, 2, 0
LUV
15, 25, 12
HWB
20, 2%, 74%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.