Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
424E37
RGB
66, 78, 55
HSL
91, 17%, 26%
HSB
91, 29%, 31%
CMYK
15, 0, 29, 69
LAB
32, -9, 12
LCH
32, 15, 126
OKLCH
0.41, 0.04, 130
XYZ
6, 7, 5
LUV
32, -6, 15
HWB
91, 22%, 69%
Pantone
357 C
Harmonies
Shades & tints
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