Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
426481
RGB
66, 100, 129
HSL
208, 32%, 38%
HSB
208, 49%, 51%
CMYK
49, 22, 0, 49
LAB
41, -6, -20
LCH
41, 21, 253
OKLCH
0.49, 0.06, 245
XYZ
11, 12, 22
LUV
41, -16, -27
HWB
208, 26%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.