Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
426567
RGB
66, 101, 103
HSL
183, 22%, 33%
HSB
183, 36%, 40%
CMYK
36, 2, 0, 60
LAB
40, -13, -5
LCH
40, 14, 203
OKLCH
0.48, 0.04, 200
XYZ
9, 11, 15
LUV
40, -16, -5
HWB
183, 26%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.