Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
426CAE
RGB
66, 108, 174
HSL
217, 45%, 47%
HSB
217, 62%, 68%
CMYK
62, 38, 0, 32
LAB
45, 1, -40
LCH
45, 40, 272
OKLCH
0.53, 0.11, 259
XYZ
15, 15, 42
LUV
45, -18, -59
HWB
217, 26%, 32%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.