Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
426D8B
RGB
66, 109, 139
HSL
205, 36%, 40%
HSB
205, 53%, 55%
CMYK
53, 22, 0, 45
LAB
44, -9, -21
LCH
44, 23, 248
OKLCH
0.52, 0.07, 240
XYZ
12, 14, 26
LUV
44, -19, -29
HWB
205, 26%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.