Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
427174
RGB
66, 113, 116
HSL
184, 27%, 36%
HSB
184, 43%, 45%
CMYK
43, 3, 0, 55
LAB
44, -16, -7
LCH
44, 18, 204
OKLCH
0.52, 0.05, 201
XYZ
11, 14, 19
LUV
44, -21, -7
HWB
184, 26%, 55%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.