Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4271A2
RGB
66, 113, 162
HSL
211, 42%, 45%
HSB
211, 59%, 64%
CMYK
59, 30, 0, 36
LAB
46, -5, -32
LCH
46, 32, 261
OKLCH
0.54, 0.09, 251
XYZ
15, 16, 36
LUV
46, -20, -46
HWB
211, 26%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.