Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
427385
RGB
66, 115, 133
HSL
196, 34%, 39%
HSB
196, 50%, 52%
CMYK
50, 14, 0, 48
LAB
46, -13, -15
LCH
46, 20, 229
OKLCH
0.53, 0.06, 224
XYZ
13, 15, 24
LUV
46, -22, -20
HWB
196, 26%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.