Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
427ABE
RGB
66, 122, 190
HSL
213, 49%, 50%
HSB
213, 65%, 75%
CMYK
65, 36, 0, 25
LAB
50, -2, -42
LCH
50, 42, 267
OKLCH
0.57, 0.12, 254
XYZ
18, 19, 51
LUV
50, -23, -62
HWB
213, 26%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.