Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
427FC4
RGB
66, 127, 196
HSL
212, 52%, 51%
HSB
212, 66%, 77%
CMYK
66, 35, 0, 23
LAB
52, -3, -43
LCH
52, 43, 266
OKLCH
0.59, 0.12, 253
XYZ
20, 20, 55
LUV
52, -24, -64
HWB
212, 26%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.