Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4285B2
RGB
66, 133, 178
HSL
204, 46%, 48%
HSB
204, 63%, 70%
CMYK
63, 25, 0, 30
LAB
53, -11, -31
LCH
53, 33, 250
OKLCH
0.59, 0.10, 241
XYZ
19, 21, 45
LUV
53, -27, -44
HWB
204, 26%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.