Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4286DE
RGB
66, 134, 222
HSL
214, 70%, 56%
HSB
214, 70%, 87%
CMYK
70, 40, 0, 13
LAB
55, 0, -52
LCH
55, 52, 270
OKLCH
0.62, 0.15, 256
XYZ
24, 23, 72
LUV
55, -26, -80
HWB
214, 26%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.