Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4289AB
RGB
66, 137, 171
HSL
199, 44%, 46%
HSB
199, 61%, 67%
CMYK
61, 20, 0, 33
LAB
54, -15, -25
LCH
54, 29, 239
OKLCH
0.60, 0.09, 232
XYZ
19, 22, 42
LUV
54, -29, -35
HWB
199, 26%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.