Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
428CCE
RGB
66, 140, 206
HSL
208, 59%, 53%
HSB
208, 68%, 81%
CMYK
68, 32, 0, 19
LAB
56, -7, -42
LCH
56, 42, 260
OKLCH
0.62, 0.12, 248
XYZ
23, 24, 62
LUV
56, -28, -63
HWB
208, 26%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.