Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
428DC4
RGB
66, 141, 196
HSL
205, 52%, 51%
HSB
205, 66%, 77%
CMYK
66, 28, 0, 23
LAB
56, -11, -36
LCH
56, 38, 254
OKLCH
0.62, 0.11, 243
XYZ
22, 24, 56
LUV
56, -29, -53
HWB
205, 26%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.