Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
428FCC
RGB
66, 143, 204
HSL
207, 58%, 53%
HSB
207, 68%, 80%
CMYK
68, 30, 0, 20
LAB
57, -10, -39
LCH
57, 40, 256
OKLCH
0.63, 0.12, 245
XYZ
23, 25, 61
LUV
57, -30, -59
HWB
207, 26%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.