Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4292E6
RGB
66, 146, 230
HSL
211, 77%, 58%
HSB
211, 71%, 90%
CMYK
71, 37, 0, 10
LAB
59, -4, -51
LCH
59, 51, 266
OKLCH
0.65, 0.15, 252
XYZ
27, 27, 79
LUV
59, -30, -78
HWB
211, 26%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.