Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4294DD
RGB
66, 148, 221
HSL
208, 70%, 56%
HSB
208, 70%, 87%
CMYK
70, 33, 0, 13
LAB
59, -7, -45
LCH
59, 46, 261
OKLCH
0.65, 0.14, 248
XYZ
26, 28, 72
LUV
59, -31, -69
HWB
208, 26%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.