Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4297EC
RGB
66, 151, 236
HSL
210, 82%, 59%
HSB
210, 72%, 93%
CMYK
72, 36, 0, 7
LAB
60, -5, -51
LCH
60, 51, 265
OKLCH
0.66, 0.15, 251
XYZ
28, 29, 84
LUV
60, -31, -79
HWB
210, 26%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.