Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
42AFEA
RGB
66, 175, 234
HSL
201, 80%, 59%
HSB
201, 72%, 92%
CMYK
72, 25, 0, 8
LAB
67, -17, -39
LCH
67, 43, 246
OKLCH
0.72, 0.13, 237
XYZ
32, 38, 83
LUV
67, -39, -60
HWB
201, 26%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.