Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
430309
RGB
67, 3, 9
HSL
354, 91%, 14%
HSB
354, 96%, 26%
CMYK
0, 96, 87, 74
LAB
11, 30, 14
LCH
11, 33, 26
OKLCH
0.25, 0.09, 23
XYZ
2, 1, 0
LUV
11, 33, 6
HWB
354, 1%, 74%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.