Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
430702
RGB
67, 7, 2
HSL
5, 94%, 14%
HSB
5, 97%, 26%
CMYK
0, 90, 97, 74
LAB
12, 28, 18
LCH
12, 33, 33
OKLCH
0.25, 0.09, 31
XYZ
2, 1, 0
LUV
12, 34, 9
HWB
5, 1%, 74%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.