Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
430707
RGB
67, 7, 7
HSL
0, 81%, 15%
HSB
0, 90%, 26%
CMYK
0, 90, 90, 74
LAB
12, 28, 16
LCH
12, 32, 30
OKLCH
0.25, 0.09, 27
XYZ
2, 1, 0
LUV
12, 33, 7
HWB
0, 3%, 74%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.