Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
430B00
RGB
67, 11, 0
HSL
10, 100%, 13%
HSB
10, 100%, 26%
CMYK
0, 84, 100, 74
LAB
13, 26, 20
LCH
13, 33, 36
OKLCH
0.25, 0.09, 35
XYZ
2, 1, 0
LUV
13, 33, 10
HWB
10, 0%, 74%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.