Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
431F08
RGB
67, 31, 8
HSL
23, 79%, 15%
HSB
23, 88%, 26%
CMYK
0, 54, 88, 74
LAB
17, 16, 22
LCH
17, 27, 53
OKLCH
0.29, 0.06, 50
XYZ
3, 2, 1
LUV
17, 24, 13
HWB
23, 3%, 74%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.