Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
43314E
RGB
67, 49, 78
HSL
277, 23%, 25%
HSB
277, 37%, 31%
CMYK
14, 37, 0, 69
LAB
23, 13, -15
LCH
23, 20, 312
OKLCH
0.35, 0.05, 312
XYZ
5, 4, 8
LUV
23, 7, -19
HWB
277, 19%, 69%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.