Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
4344E6
RGB
67, 68, 230
HSL
240, 77%, 58%
HSB
240, 71%, 90%
CMYK
71, 70, 0, 10
LAB
38, 41, -84
LCH
38, 93, 296
OKLCH
0.50, 0.24, 274
XYZ
19, 11, 76
LUV
38, -8, -113
HWB
240, 26%, 10%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Cobalt
#0047AB
Sapphire
#0F52BA
Royal Blue
#4169E1
Iris
#5A4FCF
Ultramarine
#4166F5
Blue
#0000FF
Slate Blue
#6A5ACD
Browse every named blue on shades of blue, or all families on colors.