Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
434797
RGB
67, 71, 151
HSL
237, 39%, 43%
HSB
237, 56%, 59%
CMYK
56, 53, 0, 41
LAB
33, 17, -45
LCH
33, 49, 291
OKLCH
0.44, 0.13, 278
XYZ
10, 8, 30
LUV
33, -6, -62
HWB
237, 26%, 41%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.