Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
435673
RGB
67, 86, 115
HSL
216, 26%, 36%
HSB
216, 42%, 45%
CMYK
42, 25, 0, 55
LAB
36, -1, -19
LCH
36, 19, 266
OKLCH
0.45, 0.05, 259
XYZ
9, 9, 18
LUV
36, -10, -25
HWB
216, 26%, 55%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.