Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43586F
RGB
67, 88, 111
HSL
211, 25%, 35%
HSB
211, 40%, 44%
CMYK
40, 21, 0, 56
LAB
36, -3, -16
LCH
36, 16, 258
OKLCH
0.45, 0.05, 251
XYZ
9, 9, 16
LUV
36, -11, -21
HWB
211, 26%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.