Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
435871
RGB
67, 88, 113
HSL
213, 26%, 35%
HSB
213, 41%, 44%
CMYK
41, 22, 0, 56
LAB
36, -3, -17
LCH
36, 17, 260
OKLCH
0.45, 0.05, 253
XYZ
9, 9, 17
LUV
36, -11, -22
HWB
213, 26%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.