Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
435978
RGB
67, 89, 120
HSL
215, 28%, 37%
HSB
215, 44%, 47%
CMYK
44, 26, 0, 53
LAB
37, -2, -21
LCH
37, 21, 265
OKLCH
0.46, 0.06, 257
XYZ
9, 10, 19
LUV
37, -11, -27
HWB
215, 26%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.