Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
435C70
RGB
67, 92, 112
HSL
207, 25%, 35%
HSB
207, 40%, 44%
CMYK
40, 18, 0, 56
LAB
38, -5, -15
LCH
38, 16, 249
OKLCH
0.46, 0.04, 243
XYZ
9, 10, 17
LUV
38, -12, -19
HWB
207, 26%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.