Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
435C77
RGB
67, 92, 119
HSL
211, 28%, 36%
HSB
211, 44%, 47%
CMYK
44, 23, 0, 53
LAB
38, -4, -19
LCH
38, 19, 258
OKLCH
0.47, 0.05, 251
XYZ
9, 10, 19
LUV
38, -12, -25
HWB
211, 26%, 53%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.