Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
435C7E
RGB
67, 92, 126
HSL
215, 31%, 38%
HSB
215, 47%, 49%
CMYK
47, 27, 0, 51
LAB
38, -2, -22
LCH
38, 22, 265
OKLCH
0.47, 0.06, 256
XYZ
10, 10, 21
LUV
38, -12, -30
HWB
215, 26%, 51%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Charcoal
#36454F
Sapphire
#0F52BA
Denim
#1560BD
Royal Blue
#4169E1
Cobalt
#0047AB
Slate Blue
#6A5ACD
Iris
#5A4FCF
Browse every named blue on shades of blue, or all families on colors.