Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43618A
RGB
67, 97, 138
HSL
215, 35%, 40%
HSB
215, 51%, 54%
CMYK
51, 30, 0, 46
LAB
40, -2, -27
LCH
40, 27, 266
OKLCH
0.49, 0.08, 256
XYZ
11, 12, 26
LUV
40, -14, -37
HWB
215, 26%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.