Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436191
RGB
67, 97, 145
HSL
217, 37%, 42%
HSB
217, 54%, 57%
CMYK
54, 33, 0, 43
LAB
40, 0, -30
LCH
40, 30, 270
OKLCH
0.49, 0.09, 259
XYZ
12, 12, 28
LUV
40, -14, -43
HWB
217, 26%, 43%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.