Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436271
RGB
67, 98, 113
HSL
200, 26%, 35%
HSB
200, 41%, 44%
CMYK
41, 13, 0, 56
LAB
40, -9, -12
LCH
40, 15, 235
OKLCH
0.48, 0.04, 230
XYZ
10, 11, 17
LUV
40, -15, -15
HWB
200, 26%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.