Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436286
RGB
67, 98, 134
HSL
212, 33%, 39%
HSB
212, 50%, 53%
CMYK
50, 27, 0, 47
LAB
40, -4, -24
LCH
40, 24, 262
OKLCH
0.49, 0.07, 253
XYZ
11, 12, 24
LUV
40, -15, -33
HWB
212, 26%, 47%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.