Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43637A
RGB
67, 99, 122
HSL
205, 29%, 37%
HSB
205, 45%, 48%
CMYK
45, 19, 0, 52
LAB
40, -7, -17
LCH
40, 18, 247
OKLCH
0.48, 0.05, 240
XYZ
10, 12, 20
LUV
40, -15, -22
HWB
205, 26%, 52%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.