Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436590
RGB
67, 101, 144
HSL
214, 36%, 41%
HSB
214, 53%, 56%
CMYK
53, 30, 0, 44
LAB
42, -3, -28
LCH
42, 28, 264
OKLCH
0.50, 0.08, 255
XYZ
12, 13, 28
LUV
42, -16, -39
HWB
214, 26%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.